Project brief

Working from my team’s static design concept art, I was asked to concept, storyboard, and animate a series of seamlessly looping marketing videos for the Samsung’s 2018 Holiday Season product marketing. I adapted the main animations to many sizes and proportions for a wide range high-visibility of advertising placements.

These animations were used on TV during NFL games, viewed in VR headsets, in digital display ads across the web, and large-scale OOH placements like Times Square NYC on NYE, Korea’s COEX ‘The Times Square of Seoul’, The Oculus at the World Trade Center, and Grand Central Terminal NYC.

The campaign was awarded a Graphis 2018 Honorable Mention.