Gotham Greens Packaging

Project Brief:

Evolve the branding and packaging for Gotham Greens, a New York-based local produce brand. The company was planning to expand into new city markets outside of the New York area and needed their New York-focused branding and packaging reworked to retain their brand equity while showing that the produce is grown locally in each of these new markets. In this design challenge, I was also asked to explore alternative packaging formats.
The Before