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Resumé
About Me
Contact

Mike Winston is a

Motion Designer. Food Obsessive. Digital Designer. Movie Junkie. Web Designer. Whiskey Drinker. Video Editor. Girl-Dad. Pixel Perfecter. Metalhead.

Turner Duckworth’s Animated A-Z of Design

Project Brief:

To reimagine Turner Duckworth‘s award-winning A-Z of Design in animated form.

Audience: The first priority is for people to love what they see.

Buy: We don’t design anythign until we know exactly what we’re trying to sell. Nobody buys a Porsche just because they need a car.

Client: We listen and learn. About everything from toilet cleaner to the search for extra-terrestrial intelligence.

Design: We use every little detail to bring the big idea to life.

End: Whatever it takes to get there, the end result is really all that matters.

Fusion: There’s a tiny pathway in the brain where unexpected connections are made. We spend a lot of time poking around in there.

Graphic: It means: “Vividly described in words and images.” (And usually refers to either design or pornography, we specialize in the former.)

Higher: We’re never satisfied. We look at our best work and want to make it even better. It drives us crazy.

Ideas: The most original answer often comes from looking at a problem the wrong way.

Jargon: It just keeps people out of the conversation.

Knockout: Down with mediocrity!

Loyalty: Its value can never be overestimated.

Magic: Those who don’t beleive will never find it.

Nothing: If it doesn’t add anything, we take it away.

Objective: Our sister studios help us edit and improve our ideas, so clients and consumers don’t have to.

Personality: Good looks can attract people, but personality keeps them interested.

Quality: Only the best is good enough.

Risk: To find new ways of doing things, we get off the straight and narrow.

Simplicity: As simple as possible, but no simpler.

Thinking: Get this right and the idea will last a lifetime.

Us: Competitve collaboration makes our work stronger.

Vision: From a distance, our sister studios keep an eye on the big picture while we focus on the detials.

Wit: The unexpected twist that makes a design memorable.

X is always for Xylophone.

Yes!: Nothing feels quite like success.

“Zee” & “Zed”: Over here and over there — the strength of our studios, American and British, working together.

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Copyright 2023 Mike Winston