Project brief
Animate a variety of content for McDonald’s newly created Visual Identity System across the core brand and many sub-brands.As part of a lean team 5-person design and development team, I concepted website functionality, wireframed responsive UX layouts, and evolved Apple’s visual and typographic design language to create an interactive responsive web and mobile experience for Apple’s World Gallery iPhone 6 campaign — paired with a massive, global photographic billboard campaign launch.
