Project brief

Develop and execute comprehensive omni-channel marketing designs for Polestar US across TV (including major events like the Superbowl and Oscars), print (large-scale OOH, magazines, event materials), digital (interactive ads, social media, display), audio (podcasts, radio), and experiential activations (auto shows, stadium takeovers).

Leverage bleeding edge technology to optimize processes and build custom design automations to rapidly output marketing content at scale to both national and regional audiences with consistency and customization for over 30 local markets.

Manage all aspects of end-to-end design support, from high-end image retouching and animation to building scalable design systems and establishing brand guidelines and localized assets for a network of 33 dealerships nationwide.